As the summer of 2011progressed it became obvious that some fields had adequate irrigation capacity to meet the demands of the cotton crop, while many others did not. In desert regions of the Western United States producers only plant what they can fully irrigate, assuming there will be little to no rain during the growing season. At current prices these operations appear to be profitable. Traditionally, it has worked well in the Southern High Plains to stretch water resources to their limit and count on rainfall for a large portion of crop needs. As we move into the future, producers need to know which irrigation strategy will be most likely to succeed. Therefore, a group of cotton producers and researchers cooperated to develop case studies based on recent experiences to evaluate the various irrigation alternatives facing growers in coming seasons. Those alternatives will be analyzed and compared for relative profitability.