10225 Field Rx... A Revolutionary Prescription Software for the Dealer/Consultant using Variable Rate Technology

Tuesday, January 5, 2010: 4:30 PM
Mardi Gras Ballroom Salons E, F, G & H (New Orleans Marriott)
David Krueger , AgRenaissance Software LLC

With the increase in inputs and margins getting smaller in the agriculture industry, the art of efficiency without yield loss has become an important issue.  Driving this is precision agriculture; one facet is grid soil sampling and variable rate fertility.  The ability to conserve fertilizer and apply the correct amount in the correct area of a certain field is a very efficient process, saving the grower input costs, without sacrificing yield, or nutrient levels in the future.

Designed by an independent precision agriculture company and an agricultural software development company, FieldRx is web-based software that processes and creates Soil Test Maps and Variable Rate Application files.  FieldRx is revolutionary in the way that it makes the process of getting information from the field to the application trucks simple and efficient.

Software tools that are currently used to create variable rate application maps are often difficult and time consuming, even for the most computer savvy users.  FieldRx makes this process seamless and efficient, in a way that is understandable and user-friendly.   Easier user input and web-based access enables an individual to spend more time in the field rather than behind a computer.  FieldRx gives the user the ability to upload files taken from the field and turn them into useful information, all the while letting web servers and programming take care of the tedious work.  This streamlined process improves efficiency and quality control, while opening a door for those individuals and companies that previously did not have the technical resources and expertise to create variable rate application files themselves.