Start | Browse by Day or Section | Author Index | Keyword Index | Affiliation Index
2-0080 MARKETING’S TIDEMARKS, LEGACIES FROM ANTHROPOLOGY: TRACING THE FUTURE OF SENSORY MARKETING
Wednesday, November 16, 2011: 12:00-13:45

Abstract not available in preliminary program.

This session would be of particular interest to:
Practicing and Applied Anthropologists, Teachers of Anthropology in Community Colleges, Students

Organizers:  Timothy de Waal Malefyt (BBDO Advertising and Parsons School of Design)
Chairs:  Timothy de Waal Malefyt (BBDO Advertising and Parsons School of Design)
Discussants:  George E Marcus (University of California, Irvine) and Paul Stoller (West Chester Universty)
12:00
Ways of Seeing Ireland´s Green: From Ban to the Branding of a Nation
Helena Wulff (Stockholm University)
12:15
Fur and Sensory Marketing
Lise Skov (Copenhagen Business School)
12:30
The Colours of Smell: Perfume Advertising and the Senses
Brian D. Moeran (Copenhagen Business School)
12:45
Is Media the New Message for Taste?
Timothy de Waal Malefyt (BBDO Advertising and Parsons School of Design)
13:00
Caging the Bird: The Elusive Marketing of Sound
William O. Beeman (University of Miinnesota)
13:15
Discussant
George E Marcus (University of California, Irvine)
13:30
Discussant
Paul Stoller (West Chester Universty)
See more of: National Association for the Practice of Anthropology
<< Previous Session | Next Session >>

Media Education Foundation

Duke University Press

Sponsors:
Wiley-Blackwell
Oxford University Press
Microsoft Research